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Christopher

SI: Join Together

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Posted in CorporateMedia

After a dynamite debut of new products at CES 2014 and the revelation that a veteran of Sony Electronics USA now leads the charge, a refreshed, leaner, meaner ‘little engine that could’ Japanese electronics company no longer wants to make believe. From the ad: “An artist can challenge an engineer with the impossible. An engineer can make the impossible possible. We measure our success with the flutter of a heart or a bead of cold sweat. After all, it’s not about what we make; it’s about what we make you feel.”



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