SonyStyle Japan is partnering with a T.I.S Corporation to provide a new DSLR lens rental service available exclusively online. With twenty eight Sony lenses offered, this is an interesting direction for Sony that we’d honestly love to see at other SonyStyle locations across the world. I’ve read similar programs that Sony has offered, including rental of camcorders at SonyStyle Japan stores, but not on this scale. The allowed rental periods are 2 nights and 3 days, or 7 nights 8 days (at a higher cost). SonyStyle Japan customers who have purchased a new α330/α380 will receive a voucher for a free rental (2 nights, 3 days) for select lens models. Prices are pretty conservative, except the enormous 300mm F2.8 G will run you a stunning cost at Y19,800 ($207USD) for a 3 day rental, or Y49,800 ($522USD) for 8 days.
Wouldn’t it be great if Sony offered this service at their SonyStyle website and stores in the USA? I think that this would bring more consumers by the store and possibly check out other products.
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Christopher
SonyStyle Japan is partnering with a T.I.S Corporation to provide a new DSLR lens rental service available exclusively online. With twenty eight Sony lenses offered, this is an interesting direction for Sony that we’d honestly love to see at other SonyStyle locations across the world. I’ve read similar programs that Sony has offered, including rental of camcorders at SonyStyle Japan stores, but not on this scale. The allowed rental periods are 2 nights and 3 days, or 7 nights 8 days (at a higher cost). SonyStyle Japan customers who have purchased a new α330/α380 will receive a voucher for a free rental (2 nights, 3 days) for select lens models. Prices are pretty conservative, except the enormous 300mm F2.8 G will run you a stunning cost at Y19,800 ($207USD) for a 3 day rental, or Y49,800 ($522USD) for 8 days.
Here’s the pricing (Y2,980 = $31USD; Y15,980 = $167USD, see xe.com for more currency conversions):
(SAL50F18)
(SAL28F28)
(SAL50F14)
(SAL50M28)
(SAL1855)
(SAL1870)
(SAL55200-2)
(SAL55200)
(SAL75300)
(SAL1118)
(SAL18250)
(SAL16F28)
(SAL20F28)
(SAL100M28)
(SAL500F80)
(SAL1680Z)
(SAL16105)
(SAL18200)
(SAL70300G)
(SAL85F14Z)
(SAL35F14G)
(SAL135F28)
(SAL135F18Z)
(SAL1635Z)
(SAL2470Z)
(SAL70400G)
(SAL70200G)
(SAL300F28G)
Wouldn’t it be great if Sony offered this service at their SonyStyle website and stores in the USA? I think that this would bring more consumers by the store and possibly check out other products.
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