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SI: SonyStyle Japan Offering DSLR Lens Rental Service

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Christopher

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SonyStyle Japan is partnering with a T.I.S Corporation to provide a new DSLR lens rental service available exclusively online. With twenty eight Sony lenses offered, this is an interesting direction for Sony that we’d honestly love to see at other SonyStyle locations across the world. I’ve read similar programs that Sony has offered, including rental of camcorders at SonyStyle Japan stores, but not on this scale. The allowed rental periods are 2 nights and 3 days, or 7 nights 8 days (at a higher cost). SonyStyle Japan customers who have purchased a new α330/α380 will receive a voucher for a free rental (2 nights, 3 days) for select lens models. Prices are pretty conservative, except the enormous 300mm F2.8 G will run you a stunning cost at Y19,800 ($207USD) for a 3 day rental, or Y49,800 ($522USD) for 8 days.

Here’s the pricing (Y2,980 = $31USD; Y15,980 = $167USD, see xe.com for more currency conversions):

Guest lens (model name) レンタル料金 Rental Rates 延滞料金 Late fees

2 nights 3 days 7 nights 8 days
DT 50mm F1.8 SAM

(SAL50F18)

2,980 yen 7,980 yen 1,000 yen
28mm F2.8

(SAL28F28)

2,980 yen 7,980 yen 1,000 yen
50mm F1.4

(SAL50F14)

2,980 yen 7,980 yen 1,000 yen
50mm F2.8 Macro

(SAL50M28)

2,980 yen 7,980 yen 1,000 yen
DT 18-55mm F3.5-5.6 SAM

(SAL1855)

2,980 yen 7,980 yen 1,000 yen
DT 18-70mm F3.5-5.6

(SAL1870)

2,980 yen 7,980 yen 1,000 yen
DT 55-200mm F4-5.6 SAM

(SAL55200-2)

2,980 yen 7,980 yen 1,000 yen
DT 55-200mm F4-5.6

(SAL55200)

2,980 yen 7,980 yen 1,000 yen
75-300mm F4.5-5.6

(SAL75300)

2,980 yen 7,980 yen 1,000 yen
DT 11-18mm F4.5-5.6

(SAL1118)

3,480 yen 8,480 yen 1,000 yen
DT 18-250mm F3.5-6.3

(SAL18250)

3,480 yen 8,480 yen 1,000 yen
16mm F2.8 Fisheye

(SAL16F28)

3,980 yen 8,980 yen 1,000 yen
20mm F2.8

(SAL20F28)

3,980 yen 8,980 yen 1,000 yen
100mm F2.8 Macro

(SAL100M28)

3,980 yen 8,980 yen 1,000 yen
500mm F8 Reflex

(SAL500F80)

3,980 yen 8,980 yen 1,000 yen
Vario-Sonnar T * DT 16-80mm F3.5-4.5 ZA

(SAL1680Z)

3,980 yen 8,980 yen 1,000 yen
DT 16-105mm F3.5-5.6

(SAL16105)

3,980 yen 8,980 yen 1,000 yen
DT 18-200mm F3.5-6.3

(SAL18200)

3,980 yen 8,980 yen 1,000 yen
70-300mm F4.5-5.6 G SSM

(SAL70300G)

4,480 yen 9,480 yen 1,000 yen
Planar T * 85mm F1.4 ZA

(SAL85F14Z)

4,980 yen 15,980 yen 2,200 yen
35mm F1.4 G

(SAL35F14G)

5,480 yen 15,980 yen 2,100 yen
135mm F2.8 [T4.5] STF

(SAL135F28)

5,480 yen 15,980 yen 2,100 yen
Sonnar T * 135mm F1.8 ZA

(SAL135F18Z)

5,480 yen 15,980 yen 2,100 yen
Vario-Sonnar T * 16-35mm F2.8 ZA SSM

(SAL1635Z)

5,980 yen 15,980 yen 2,000 yen
Vario-Sonnar T * 24-70mm F2.8 ZA SSM

(SAL2470Z)

5,980 yen 15,980 yen 2,000 yen
70-400mm F4-5.6 G SSM

(SAL70400G)

8,480 yen 15,980 yen 1,500 yen
70-200mm F2.8 G

(SAL70200G)

8,480 yen 15,980 yen 1,500 yen
300mm F2.8 G

(SAL300F28G)

19,800 yen 49,800 yen 6,000 yen

Wouldn’t it be great if Sony offered this service at their SonyStyle website and stores in the USA? I think that this would bring more consumers by the store and possibly check out other products.

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