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SI: Photokina 2010: Color Concepts For Sony NEX Interchangeable Lens Camera

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Photokina is the world’s biggest trade fair for the photographic and imaging industries. It is held in September every two years at the Cologne Trade Fair in Germany. Sony showed off several interesting developments for their digital imaging products.

Sony did a cool thing with the initial debut of the NEX by offering several color variations, such as black, silver, and red. At Photokina, Sony showed off a Pink, Orange, Brown, and Blue NEX-3. They also had a Gold, Pink, White and Beige NEX-5 to show that Sony has no reservations about making their future NEX cameras as stylish as possible.

The NEX-3/NEX-5 interchangeable lens camera has had a positive reception since its debut. The NEX camera series are very small, yet powerful and has a new E-mount lens system. It also has a converter that you can use for A-mount lenses, which is helpful for photographers who have invested a great deal in that system. The quality of NEX pictures and videos are impressive and the user interface was full of features. I’ve used the camera several times to take pictures for the site and found it a marvel to handle.

It’s not very often you can hold a camera which is slightly larger than a point and shoot that has features commonly found in advanced DSLR’s. With these color concepts, future NEX models will look even better than ever.


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