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SI: Sony India Chooses Cricket Captain Dhoni As New Brand Ambassador

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Indian cricket team captain Mahendra Singh Dhoni poses for photographers during a press conference in Mumbai earlier this month. Sony India announced Dhoni as their new brand ambassador, ahead of the ahead of the Cricket World Cup 2011. Dhoni believes his players will cope with the expectation of being co-hosts and favorites at the World Cup, saying they have “changed the meaning of pressure into responsibility.” The 14-nation tournament, which is also co-hosted by Sri Lanka and Bangladesh, starts on February 19.

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