I'm still scratching my brain as to whether or not get one of these little wonders... But if these questions can be answered successfuly, Sony has me pretty much sold. 1. Battery Life. This aspect has been about the *only* problem keeping me away from the iPod... Does the AW3000 actually reach 35 hours under normal play, or is this just another way for Sony to sell their product? I'm not going to grudge about re-ripping my music collexion to another format should it improve my battery life. 2. Playlists! I want to be able to make playlists ON the player itself... So can someone actually explain WHAT a bookmark is, and how it works, its limitations etc. Is it REALLY an on-the-fly playlist, or does it act as some other feature... If not, is there any chance of Sony EVER releasing firmware to allow users to do this? 3. Is the player THAT sturdy? I've read a few problems with players that get dust under the screen, and more scarily problems with buttons that dont work. Should I actually be worrying about this??? Much thanks for answering these questions