i think sony 1gb flash player would compete well against those ipod nano 1GB flash player. Reasons: sony battery life is awesome. My sony e507 is still on its first charge after 1 week of uses. IF you use sony format, u can store 630 songs, around there. Ipod nano only has 14hours of battery life and we all know that its not going to get 14hours(main reason to why i go with sony). ipod nano scratches alot. (another reason why). ipod are tooo common!! The lcd screen is too small to view photos. people who will buy ipod: look cool, trends people who will buy sony: style, good quality, long battery life, etc