I think Sony has only got themselves to blame for putting themselves in this situation. The main problem is that an MD is too similar to a CD but why is CD still so popular but MD didn't seem to take off??? Only Sony themselves can answer but my opinion is that they could have made it as popular as CD when MD first came out but I put it down to them insisting on their proprietary Atrac format & also with the copyright issues!!! Then there's also the case of trying hard to maximize their profit out of this technology & it kind of brought the MD's downfall!!! Another interesting thing is that Sony was overly confident about this technology that they did not try to make changes to modify the MD format when MP3 players came out to combat them in market share & as a result, more people choose an MP3 player instead of a MD player because they seem to be smaller, lighter & also "grow" to have larger storage spaces for music!!! I also felt that part of the blame has got to go to the R&D team that first came out with the MD format because they did not set aside the issue of future modification/expandability because let's face it, unless Sony came out with a totally new MD format, they could never expand the storage capacity of an MD to say 40GB instead of the current 1GB Hi-MD disc. On the other hand, if they invent a new type of MD to hold 40GB or even 100GB of music, it will still infuriate the current MD users because those new discs will most probably not be compatible with the old MD units so they might as well just stop MD production once & for all & go with the popular MP3 standards. I hate to see MDs coming to such an end but I guess it is just common sense & with a new CEO who's not Japanese, I just cannot see him going with the Sony invented MD. I can just hope that my remaining MDs & MD units will last me quite some time!!! One more thing I would like to see happen is for Sony to sell/release their MD patents/technology so that maybe Sharp or whatever will take over & continue with it but I doubt so.... It will be the ultimate insult to Sony if Apple bought the copyrights & maybe successfully launch the MD with units called "i-MDs," that will really teach Sony what is the simple word called "MARKETING!!!"