Hi, new here. Here's a mini review of the E507 (plus some pics): Having used a Sony miniDisc player before, I'm used to Sonic Stage already. One thing I don't like about it is, there's no Mac support. Sonic Stage is not really hard to use. I look at it as, it's not as easy as iTunes. It comes with 5 free songs (gift cert) at Sony Connect. The upload of the songs to the device was a bit slow since it's USB 1.1. A good thing about Sonic Stage though is, you can choose what songs to upload to your music device (Apple added this feature when the Shuffle was released). Although just one color (light blue), the OLED screen is great. Think of an LCD screen but brighter (it makes me want to get the Sony Clie VZ90). All devices with screens should use OLED! The metal controls require getting used to. It reminds me of the small dial at the side of an analog watch -- pull once and twist up or down to scroll through the songs, pull it one more time and twisting up or down scolls through the albums, push it in and it's on 'hold' and controls are protected from accidental pushes or twists. On power saving mode, when a song is playing, after a few seconds, the screen turns off. Every after a few seconds thereafter, an animation - like four "(" - runs to show you that something is playing. Battery life - I have no plans of testing it but the box says it will last 50 hours of continuous playing. The box also says that a 3-minute charge is good for 3-hours use (wow). Charging is done via USB through the computer by the way. As for weight, it's slightly heavier than the iPod Shuffle. There is an option to adjust bass and treble. Using good earphones makes it sound really better than the Shuffle. Purchased music are in ATRAC3 format, though it can play MP3, WMA, and WAV files if you upload them via Sonic Stage. Earphones, USB cable, belt clip, a black pouch, and a 5 free song Sony Connect coupon are included in the box. As for the cost, the E507 (which has 1GB) is $199 - the 1GB Shuffle is $129. Is the $70 difference worth it? Knowing that Sony included an 3-liner OLED (not just a regular LCD) screen is well worth it already. It also comes with an FM tuner and a clock. While it says at the the back that it was built in China, the build is solid. I highly recommend this device. Sony actually released several versions of this flash based walkman. You can check them out under Flash Memory MP3 Players at SonyStlye: http://tinyurl.com/55osy