I will say the debut price will be even higher than $300, it is around 35,000JPY for A3000 in Japan. Why the price is so high? Because it is very hard for SONY to reduce the cost of production within current mode for relative short lived audio products, such as MD, HDD: 1) home developed chips, new chip for every new model 2) new designed case 3) new designed headphone 4) service manual/parts supply In earlier 90's, SONY can push one new walkman model in less than 3 months, how about now? If SONY still wants to stick on VME, MagicGate, it has to develop new chips for each newly released model, there will be no way for SONY to catch up with ishit, unless SONY has real big brain on hardware R&D. Why Minidisc dies out? The answer is very simple, it is too slow. 10 years ago we only buy several CDs in one week,maybe, but how about now? one can download several CDs within one day. Who will spend time on SonicShit? But the real problem is, SONY cannot learn, at least it should learn why Toshiba, AIwa, Kenwood, panasonic gave up their portable music sectors....