That's certainly true as far as price goes. I just checked Canadian pricing, and at the 2 gig level the Sony is 61 dollars [Canadian] more than the same capacity Nano and at the 8 gig Nano is only 10 dollars more than the 4 gig Sony. If they don't do something about this price thing, they're going to lose this one. Yes, it's a higher end product for sure, but at if you aim a product to compete with something like the Nano, and you're in the losing position before you even release it, then at least make it competitive price wise. Even if it were more expensive, but not much more, that could make all the difference. I know SOny have got the better product, but this is just insulting. However, it at least represents a strong effort towards a new consolidated Walkman line. Edit: But now that I think about it, the NWS7X series are shipping with high end headphones as well, compared to tinny, crappy Apple 'phones. I also think that if it weren't for the die-hard Sony-philes, sony would probably just kill the Network Walkman and MD lines.