I couldn't agree more. It seeems as if Sony was just not looking at its competitors or as if they would simply lack creativity... I mean, they still don't have Mac support and they just don't want to... They are not incorporating pictures or video to their players and they are not "moving forward" .. Doing something that combines very new technology and a great design. I just hate the "bland" concept of Ipods, but their concept really works because they are offering really good and versatile technology and an EXCELLENT support (and a very easy interface)