Ishiyoshi Posted July 23, 2005 Report Share Posted July 23, 2005 C-NEWS’s Statistical Survey on the Demographics of Portable Audio Player in Japan.On July 5th, 2005, “C-NEWS” an internet based research institute conducted a statistical survey to determine the current demographics of portable audio players in Japan. The target group consists of a sample size of 300 people in which there are 150 women and 150 men equally. The sample size is a group of participants that enjoy music on a daily basis, regardless of variety. The following data are results from C-NEWS’s statistical survey:Question: What type of portable audio player do you own?Results: MD player: 65.7%, CD player: 52.7%, Audio Cassette player: 31.3%, HDD player: 13.9%, and USB based player: 12.9%Question: Assuming you will purchase a new portable audio player, which type will you choose?Results: HDD player: 42.3%, USB player: 17.7%, Flash based player: 13.7%, MD, CD and Audio Cassette player together amount to about 1 tenth.C-NEWS’s statistical survey also reveals that price, design and size of the device played a significant role in the users’ purchasing decision. Accordingly, the statistical survey reveals that 80% of the participants consider price as being a critical variable follow by brand: Sony – 70%, Panasonic – 40% and Apple – 30%.Translated for your reading pleasure. Discuss accordingly. Quote Link to comment Share on other sites More sharing options...
Max Spider X Posted July 23, 2005 Report Share Posted July 23, 2005 CD player: 52.7%, Audio Cassette player: 31.3%Wow! Quote Link to comment Share on other sites More sharing options...
Christopher Posted July 23, 2005 Report Share Posted July 23, 2005 Surprising stats for Minidisc, but I wasn't suprised upon reading the second graph - MD sales and desireability have declined somewhat and it'd be surprising to see it be as popular as it was half a decade or so ago.Sony's dominance in Japan is stunning. Quote Link to comment Share on other sites More sharing options...
atrain Posted July 24, 2005 Report Share Posted July 24, 2005 exactly what is a USB player? neither nor HDD. anyone? Quote Link to comment Share on other sites More sharing options...
Leon Posted July 24, 2005 Report Share Posted July 24, 2005 The category reads "USB memory type", so flash-based players, as opposed to HDD.At the same time I've seen multiple researches done by the likes of that Yano institute and probably other org's about how quickly DAPs have overtaken MD in the second half of 2004... and Apple quoted this in one of their press events. Quote Link to comment Share on other sites More sharing options...
atrain Posted July 24, 2005 Report Share Posted July 24, 2005 i agree on the first graph but the second has a section for flash as well according to ishi. USB player: 17.7%, Flash based player: 13.7%for the second section Quote Link to comment Share on other sites More sharing options...
Leon Posted July 25, 2005 Report Share Posted July 25, 2005 Ooh now I see that, sorry.The scholarly researchers must've split thumb drive-like players (i.e. with USB plug "growing" out the back) into its own category, for some reason. So perhaps the shuffle and those Rio Japan-specific players end up in this category; Sonys and iRivers and anything else that requires a cable are "players with flash memory built in" This is like saying minivans without the third row is no longer a minivan Quote Link to comment Share on other sites More sharing options...
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