SI: SonyStyle To Embrace Holiday Spirit With Special Displays And Scents

[Christopher]

Sony Electronics is kicking off the 2008 holiday season with the annual unveiling of its New York City Sony Style store holiday window displays. The windows at 550 Madison Avenue feature elaborate product displays which evoke thoughts and scents of holiday confections. Chocolate inspired replicas of Alpha Digital SLR cameras, PSP, Cybershot digital cameras, VAIO computers and noise-canceling headphones adorn the windows. A gingerbread inspired replica of the New York skyline contributes to the whimsical display.

The 42 Sony Style stores located in upscale suburban shopping malls throughout the country will feature their own version of the Sweet windows including a vending machine featuring chocolate inspired Cyber-shot cameras, VAIO PCs and headphones and a BRAVIA TV that plays an original holiday video.

To further spread the holiday cheer to passers-by, all Sony Style stores will feature a new holiday inspired scent—chocolate peppermint which will waft onto Madison Avenue as well as outside and inside mall-based stores.

And to bring the chocolate to life, Sony Electronics and Lindt Chocolates have teamed up for a special promotion this holiday season. Any Sony Style store purchase made between Nov. 19 and Jan. 5 will entitle shoppers to 15 percent off their confectionary purchase at any Lindt Chocolate retail location or lindtusa.com. For customers making any purchase at Lindt Chocolate, they will receive up to 15% off an eligible Blu-ray Disc™ player valid at Sony Style or sonystyle.com.

The sweetness plays on with music download cards featuring Sony Music artists singing “Candy Man,” “Sweet Surrender,” “Got Candy,” “Sweet Kisses,” and “I Want Candy.”

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