Sony Japan updated their VAIO site today with a teaser flash introduction featuring the Vaio netbook that is set to debut on January 9th. Sony New Zealand had put up a countdown clock to the said date as well, which signals that employees in the marketing and Vaio divisions are really freaking excited about this product. It’s good to see Sony feeding into hype-driven marketing schemes that technically savvy Internet users love to eat up. Sony wouldn’t have done a marketing campaign like this five to ten years ago. If you click here, you can see a woman getting out a small UMPC-like object out of her hand bag.
Clicking on the flash animation takes you to another page where you can sign up for an email newsletter (provided you can read Japanese and have a Sony Shop ID).
Question
Christopher
Sony Japan updated their VAIO site today with a teaser flash introduction featuring the Vaio netbook that is set to debut on January 9th. Sony New Zealand had put up a countdown clock to the said date as well, which signals that employees in the marketing and Vaio divisions are really freaking excited about this product. It’s good to see Sony feeding into hype-driven marketing schemes that technically savvy Internet users love to eat up. Sony wouldn’t have done a marketing campaign like this five to ten years ago. If you click here, you can see a woman getting out a small UMPC-like object out of her hand bag.
Clicking on the flash animation takes you to another page where you can sign up for an email newsletter (provided you can read Japanese and have a Sony Shop ID).
View the full article
Link to comment
Share on other sites
0 answers to this question
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.