SI: MasterCard First Brand To Run Promotion For Angels And Demons

[Christopher]

MasterCard has become one of the first brands run a promotion around the upcoming film prequel to Dan Brown’s ‘The Da Vinci Code’, ‘Angels and Demons’. BrandRepublic reports that MasterCard has said ‘Angels and Demons’ will be “the first of many” associations between the brand and blockbuster films. MasterCard cardholders will be offered the opportunity to win tickets to a pre-screening of the film. Guests to the event will also be invited to a MasterCard ‘VIP’ post show party. The partnership with ‘Angels and Demons’ was created by Sony Pictures’ partnership agency Atom Marketing.

The film, which features ‘The Da Vinci Code’ actor Tom Hanks as Robert Langdon aiming to halt a terrorist attack against the Vatican, opens on May 15.

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