SI: VAIO P Developer Story

[Christopher]

We wanted to bring you the story behind VAIO P development so that you as a reader and maybe already an owner of this VAIO could get a glimpse of what it took designers and a crew of other talented people bring this LifeStyle Notebook to life.

Things that surround us everyday like the movies, music, photos, and communications have all become more digitalized and have evolved to provide more convenience and more fun. It has been over ten years since the birth of VAIO which has particularly been a star model. We asked the developers about their perspectives.

You two are at the headwaters of the creative process. Can you two describe your views on VAIO?

Ito: VAIO has always been developed to become a computer that reflects the times. This applies not just to VAIO but probably to all Sony products. In retrospect, we always tried to grasp the essence of the particular era and what was ahead of us, and presented a new concept for PCs. This is true for mobile PCs launched after 1997 like VAIO 505, VAIO C, VAIO GT and VAIO UX. We make VAIO thinking it is a PC that can provide surprises, inspirations, and joy of ownership.

VAIO 505:

VAIO C1:

VAIO GT:

VAIO UX:

What kind of times are we in now?

Ito: Now the world of computing has spread outside the PCs. Cell phones and smartphones can be connected to the networks. E-mails and net surfing can be enjoyed anywhere. This is a completely different situation from 10 years ago. Everybody carries cell phones today. So we had to start from the scratch and think of a mobile PC that people want to carry around along with cell phones.

Takuma: Let’s look at it from another angle. PCs are indispensable in our times. So if the PCs are so exciting, our lives should become more fun. I believe VAIO has been just that and always will be. This is why I am always looking for things that can be offered with VAIO. Consequently, I hope when people look at VAIO, touch it and use it, they feel the excitement.

What are you doing specifically when you say you are looking for things you can offer with VAIO?

Takuma: “I love computers. I love using them or just trying out many prototypes. Thinking of the beautiful exterior is one thing, but I get totally carried away when I think about how to use them.
I get so happy when projects like The VAIO P-Series start. When I am out in the city in a caf