SI: Rogers Plus And Sony Canada Brighten The Days Of Hospitalized Children

[Christopher]

Rogers Plus and the Sony Canada Charitable Foundation have revitalized the Jolly Trolley program with the eager help of young patients in Canadian hospitals coast-to-coast. For the past 16 years, the Jolly Trolley program has brought colorful mobile entertainment units to young patients across the country in hopes of generating smiles and providing a welcome distraction during their hospital stay. The revitalized Jolly Trolley comes equipped with a 32” BRAVIA high definition LCD TV, the latest Sony PS3 game console and a vast library of exciting movies and games on Blu-ray Disc and DVD that will be updated on a monthly basis with new releases.

“This new investment in the Jolly Trolley program affirms Rogers commitment to brightening the days of Canadian children,” said Linda Sanderson, Vice President, Human Resources, Rogers Plus. “By bringing the latest and greatest entertainment systems that Rogers and Sony have to offer directly into hospital rooms, we’re helping ensure young patients still have the opportunity to participate in a fun and engaging experience.”

Ceremonial launches, featuring presentations by Rogers and Sony representatives, were held in five hospitals to introduce the new generation of Jolly Trolleys to young patients and their family and friends. After sitting patiently through a rundown of the Trolley’s exciting new features, children were given the opportunity to try out the Trolleys for the first time. This year, 40 Jolly Trolley units will be distributed to 35 children’s hospital wards from coast-to-coast in Canada.

“The Sony Canada Charitable Foundation is happy to be partnering with Rogers Plus for this fantastic initiative,” said Tony Smith, VP Marketing Communications, Sony Canada. “It’s one way we can show the strong dedication we have to our communities.”

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