SI: Sony Gulf Offers Unique Opportunity For Children At FIFA Beach Soccer World Cup In Dubai

[Christopher]

Sony Gulf announced that 16 school children from Dubai had a unique opportunity to walk the same pitch with their football idols as official flag bearers, carrying the FIFA flag for the 2009 FIFA Beach Soccer World Cup in Dubai. Selected through the Sony Dubai Schools Football League, children from the third, fourth, fifth and sixth grades were chosen from 22 schools through essay competitions and other in-house competitions for the program. The selected students have undergone extensive training to prepare themselves as flag bearers for the tournament which kicked off yesterday.

Osamu Miura, Managing Director of Sony Gulf, said: “Football is certainly a popular game in Dubai and young school children passionately follow the game with their own choice of icons. We are pleased to offer this incredible opportunity and engage the interested youngsters through our community initiative.”

Sony has been actively involved in the Dubai Schools Football League since 2007. By supporting the Dubai Schools Football League, Sony Gulf aims to nurture and enhance the skills of the young players and improve the overall quality of the game at the grassroots level. Sony’s agreement with FIFA makes it one of the games’ six global partners and will mark its participation in the ‘Digital Life’ category. Through this programme, Sony will exercise various rights as an official partner of over 40 FIFA events including the 2010 and 2014 FIFA World Cups, FIFA Women’s World Cup, FIFA Confederations Cup and the FIFA Interactive World Cup.

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