SI: Sony is Honored by International Forum Design Awards (iF)

[Christopher]

Every year International Forum selects a number of manufacturer’s products for design and this year Sony scored 9 awards, out of which I am a proud owner of 3 – Bravia ZX1, Cybershot TX1 and VAIO X. If you never heard of iF, here is a little history about it:

Since their introduction in the year 1953, the International Forum (iF) design awards have been a reliable indicator of outstanding quality in design. The iF logo, awarded by international experts, is trusted the world over and denotes proven design quality. 1,016 companies from 39 different nations competed for an iF product design award 2010, submitting a total of 2,486 products for adjudication by an international panel of experts. 778 products merited an iF product design award 2010, with 50 of them also selected to receive an iF gold award.

iF Gold Awards

BRAVIA ZX1 Series, ‘Ultra-thin LCD television

Owing to the extruded aluminum frame, which doubles as both chassis and housing, the ZX1 is the world’s lightest 40V-format LCD TV at 12.2 kg. By thinning the edges to an acute angle (9.9mm at its thinnest point) the designer has created an exquisitely light look suggestive of a piece of paper floating in mid-air. Its wireless functionality provides flexibility when placing the TV in any interior.

The product’s minimalist design has been perfected to minute detail: sleek back panel, discretely hidden wires and connectors, and the arm of the stand. This is a truly inspiring design evocative of new lifestyles built around the TV.

Cyber-shot DSC-TX1, Digital still camera

While maintaining the slimness of previous models, the DSC-TX1 achieves improved image quality and a movie recording function. Continuing the T series’ characteristic aluminum lens cover and stainless steel body, the model now features improved contour tapering on both ends, and a sleek front surface that curves up toward the lens, adding softness and appeal to the previous model’s thin, solid body. Available in five colors, the lens cover features a lustrous finish to beautifully enhance its distinctive smooth curved surface. The gold model in particular offers a metallic polish that shimmers along the curved surface.

iF Product Awards

X Series VAIO notebook PC

P Series VAIO mini notebook PC

CMT-DH70SWR / DH50R Micro Audio System

BDV-Z7 Blu-ray Disc Home Theatre System

HDR-CX520/CX505/CX500 Series