SI: Sony’s Backstage Service Comes To Japan

*Christopher* · March 19, 2010

Sony’s Backstage service, which launched in the USA a while ago, is Sony’s support service for consumers that provides personalized care primarily for VAIO computers. Backstage offers a general range of support that is aimed towards those who aren’t familiar with procedures such as PC orientation and customization, memory/external hardware installation, data migration/recovery, etc. Sony Japan has recently launched their version of Backstage, which is very similar to the American version except it offers support for more products. Sony Japan has created unboxing and setup videos for nearly all of their current products, for example.

Sony’s Backstage service in Japan emphasizes on the personal interaction one would typically get at an Apple store. When you purchase a product at Sony Store Nagoya, yo can bring the product up to one of the counters and the helpful staff will help you with initial configuration and basic usage.

Digital camera owners (e.g. DSLR) can use Backstage to learn about how to use the media card, battery installation, proper ways to use the strap and other configuration options within.

There is also a special part of Sony Store Nagoya that has a little Backstage office with a windows so you can see your VAIO PC being worked on. Sony offers services such as OS upgrade, memory installation, virus removal, and so forth.