SI: Sony Ericsson USA Headquarters Coming To Atlanta In July

[Christopher]

Sony Ericsson has officially signed the new lease for its new Americas headquarters in Atlanta. The office, located in the Terminus 200 Building in the Buckhead section of Atlanta, will be the hub for the company’s regional operations in North America and Latin America as it delivers an exciting new portfolio of phones to the marketplace.

Approximately 180 employees will be based in the facility, including executive teams, sales and marketing staff, and operations. The company’s regional headquarters facilities were formerly located in Research Triangle Park, N.C. and Miami, FL. The support that Sony Ericsson received from both the state and local economic development teams helped facilitate the decision to relocate to Atlanta. Since Sony Ericsson’s operator partner AT&T is based in Atlanta, there will also be opportunities for stronger collaboration.

“Atlanta is an ideal location for Sony Ericsson’s new regional headquarters, and we look forward to immersing ourselves in this vibrant community,” said Anderson Teixeira, president of Sony Ericsson Region Americas. “Access to impressive office space and a diverse pool of talent, combined with close proximity to AT&T, and easy access to Latin America, make Atlanta an obvious choice for relocation. This move will also encourage even stronger collaboration with our partners as we launch innovative and exciting new products in this market.”

“Sony Ericsson’s arrival in Georgia epitomizes our state’s emergence as a base for technology innovation,” said Georgia Governor Sonny Perdue. “We are excited that a leader in mobile technology is creating a significant number of jobs to generate opportunities for the Atlanta region’s strong pipeline of talent for the technology sector.”

Sony Ericsson was represented in the transaction by Jones Lang LaSalle working with Cousins Properties, Inc. to complete the terms of the lease for the company’s new headquarters. Terminus 200, owned by Cousins in partnership with Morgan Stanley, is a 25-story, 564,000-square-foot tower of Class A office space, retail, and restaurant space located at the intersection of Peachtree and Piedmont roads in the Buckhead office submarket.

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