SI: Sony Eco-Innovation

[Christopher]

The “Sonyverse” as I describe it touches so much in the electronic, film and tech world. But what you mind find surprising is just how green a corporation Sony truly is.

For over 50 years, Sony has been developing cutting edge products and services that enrich and bring excitement to consumers around the world. As committed to innovation as Sony is, they are also committed to building a sustainable future. Sony’s goal is to create a cradle-to-cradle product life cycle.

By using recycled materials in production, building products that are energy efficient, and being a herald of product recycling, Sony recognizes the importance of showing consideration for our environment.

To achieve this, Sony has what it defines as Eco-Pillars. The three Eco-Pillars their environmental commitment is built on are as follows:

1. Products: Energy efficiency is the key element to Sony’s product line with eco-innovative features found in our products from televisions all the way to our mobile phones.
2. Process: How we make products is just as important as the products themselves. Sony is a strong participant in the EPEAT program™ and RoHS. We even use recycled material in both our packaging and printed marketing communications.
3. People: We are making it easier than ever for people to recycle their electronic devices with national initiatives such as the Rechargeable battery recycling program, Take Back Recycling program, and GreenFill.

Technological advancement is important to consumers. Newer technology at cheaper prices, that provides more functionality is a major consideration of the dollar conscious shopper. Consumers also challenge companies to be more aware of