SI: Sony Europe/Club Vaio City Style Challenge

[Christopher]

The Vaio P was a superstar attraction at CES, grabbing alot of attention because it was Sony’s return to the hot netbook form-factor. However, Sony did not want anyone calling it a netbook and simply referred to it as a stylish lifestyle PC. A month after its CES debut Sony has rolled out Phase 2 of the VAIO P-Series campaign, introducing a European style contest, titled “Europe’s Top Spots“, to create awareness and engagement around VAIO P-Series.

In the contest, developed by Nascom, Sony let’s the community decide which is the most stylish city in Europe by letting participants share interesting spots like fashion hotspots, art galleries, hidden restaurants, memorable architecture or great music venues across 65 cities in 26 countries in Europe, making use of Facebook Connect, Widgets, Google Maps, Twitter, VIP bloggers and YouTube.

In the online contest that’s all about style and travel, not only European cities compete with each other, also participants and categories battle for the top spot! Cities will grow on user actions through nominations, tips, ‘thumbs up’ votes on the tips and participants can earn extra points by inviting others to vote on their tips or by sharing their tips via Facebook, Twitter and widgets. Bubble clouds visualize the difference in points between the cities.

Winners receive a new VAIO P-series ultra portable PC and a European city trip for two to a destination of their choice. There are fifteen great locations to choose from. Participants must be residents of either Austria, Belgium, France, Germany, Spain, Switzerland, The Netherlands, the United Kingdom, Russia, Portugal, Poland, Greece, Turkey, Sweden, Denmark, Finland, Romania, Bulgaria, Slovakia, Hungary, Czech Republic and aged over 18. The Prize Contest will end on May 15th, 2009.

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