SI: Sony Kicks Off Twilight Football Campaign

[Christopher]

Sony announced its plans to stage a world event called Twilight Football. As the hour of twilight moves across the world, a series of seven matches will begin. All seven games will take place on 22nd September 2009, the Autumnal Equinox (northern hemisphere) and Vernal Equinox (southern hemisphere). The matches will be taking place at stunning, specially chosen locations in: Italy, France, the UK, Spain, Argentina and Australia, with the Twilight Football grand final happening at Soccer City, Johannesburg, the venue for the final of 2010 FIFA World Cup. Each match takes place in a location chosen to provide a spectacularly beautiful background for a truly unique activity.

Teams of any level from across the world will have the opportunity to take part in this once in a lifetime experience. There will be a number of local competitions run with multiple media partners for potential Twilight Football players to enter, ensuring that the event has a truly international flavor. A specific Twilight Football team will be sourced using social media channels like Twitter and YouTube, with players given the chance to display the skills they will be showing off in front of the world’s media. FIFA have also very generously agreed to supply the nine referees and refereeing assistants required for the matches. Finally, a specially selected pool of photographers and video makers are also attending each event to record these momentous games.

Photographers will be able to try out Sony’s new range of products featuring its Exmor CMOS sensor. These models excel in capturing exceptional detail in lowlight, with two separate new shooting modes that reduce image noise when you’re shooting in challenging conditions. Anti Motion Blur mode will show its worth at the Twilight Football events, superimposing six frames to produce crisp, composite images with less subject blur. The aptly-named Handheld Twilight mode also grabs a high-speed burst of six frames, combining them to create a single optimised image with dramatically reduced noise levels. Sony’s Alpha range packs powerful specifications into an entry-level DSLR, perfect for people taking their photography habit to the next level.

“Twilight Football is one of the most ambitious projects we have ever undertaken, with seven amazing games of football taking place in highly unusual locations around the world”, says James Kennedy, Brand Communications Director at Sony Europe. “We wanted to show the world what they have been missing when shooting images in the most picturesque light that nature has to offer. There is no better way to do this than by using the international language of football. This is an event to show real people the benefits of Exmor CMOS technology, giving them the opportunity to capture firsthand some of the most stunning locations in the modern world.”

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