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SI: The Future Of The Music Business

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Christopher

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Steve Gordon was in the room the day Sony executives learned about Napster. He also took part in some of the decisions on how to deal with the advent of digital music. In 1999, at a Sony Music corporate meeting, the room was filled with Sony executives and attorneys from across the globe. At one point, one of the Sony attorneys gave a presentation on two music services. One was the Sony music service and the other was a tiny, fledgling service, Napster.

The Sony service required users to go through multiple layers of Web sites in order to get to the songs they wanted. And even then, there were severe restrictions on the use of those songs. Read more of this incredible interview at ECommerce Times..

You can check out Steve Gordon’s book, The Future of the Music Business: How to Succeed with the New Digital Technologies, at Amazon.

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