Sony Electronics’ Digital Cinema Solutions and Services group has signed an agreement with Muvico Entertainment that will outfit its existing and new complexes with Sony’s 4K projection technology. Muvico’s Rosemont, Ill., theater was the first theater in the United States to be fully equipped with Sony’s 4K digital projectors and, following the success of that theater, Muvico made the decision to enter into this agreement with Sony. The rollout begins this winter with the opening of Muvico’s Thousand Oaks, Calif., facility.
The agreement covers existing Muvico theaters, which will be upgraded to the digital technology, as well as new locations that Muvico builds in the future. In addition to committing to Sony’s 4K projectors for its full conversion to digital, the exhibitor plans to use a range of Sony products in its facilities. These include LCD displays in lobby and concession areas for digital signage, menu boards and full-motion video trailers; as well as VAIO
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Christopher
Sony Electronics’ Digital Cinema Solutions and Services group has signed an agreement with Muvico Entertainment that will outfit its existing and new complexes with Sony’s 4K projection technology. Muvico’s Rosemont, Ill., theater was the first theater in the United States to be fully equipped with Sony’s 4K digital projectors and, following the success of that theater, Muvico made the decision to enter into this agreement with Sony. The rollout begins this winter with the opening of Muvico’s Thousand Oaks, Calif., facility.
The agreement covers existing Muvico theaters, which will be upgraded to the digital technology, as well as new locations that Muvico builds in the future. In addition to committing to Sony’s 4K projectors for its full conversion to digital, the exhibitor plans to use a range of Sony products in its facilities. These include LCD displays in lobby and concession areas for digital signage, menu boards and full-motion video trailers; as well as VAIO
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