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SI: Sony To Refresh HDNA Advertising Campaign With Payton Manning, Justin Timberlake And More

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Christopher

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Christopher

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Sony today announced its new integrated marketing campaign, which aims to reinforce Sony as a leader in quality and hopefully spur consumer demand for holiday shopping in the fourth quarter. The creative concept is an expansion of the company’s 2008 HDNA campaign, which featured a “panel” of celebrity experts who served as brand ambassadors. Situated in retail environments, celebrity panelists assist consumers in choosing Sony products by differentiating the brand from its competitors.

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