I quite agree with DSJ above the IPhone will be a huge success with the wannabee's and the must have brigade, but lets face it there in it for the all show and no go. I have been with Sony and Atrac for over 6 years now back to MD and for the last 2 years with my HD5 and for me I like keeping my music device seperate. For me the quality of my unit at 256kb is fantastic and the fact that it JUST plays music means i get no cluttered displays no other things eating my battery, also when i need a new set of headphones i don't have to buy some special ones with a boogie sunshine adapter (Sony Erricson especially). I like SONY for one big fat reason, there players do exactly what it says on the tin...Fantastic music portable quality, after all thats what the origonal Cassette Walkman was all about, Sony haven't changed one bit, its the wannabee's that want them to bend to mass market appeal....Stick with your guns Sony and i will be a happy bunny.. Sophia