Haha. I know what you mean. i got my shiny new A808 back in July and going to sony style uk today I see the entry price is 169.99 (the price I paid) but you get a case that I paid 20£ for thrown in for free!! I'm pretty bummed, especially as at the moment I have to export my itunes playlists and then import them into sonictsgae everytime i want to update music on the device. The only redeeming factor was I liked the conversion to 64kbps ATRAC as it meant I could get a lot more ont he device without a huge quality loss.....Pretty sure i could do similar in WMP though!!! Bring on a new firmware although I won't hold my breath....emailed both the sony store I purchased from and sony style....will post if I get anything.