SQ, design, just about any specification that u can think of for a player, sony has designed it right, well sure we know the complaint part about the software. i think in Asia region in particular in China and nearby regions, the influence of ipod is building, just like KFC, Macdonald and cola entered China few decades ago. I think Chinese buy ipod for a different reason compare to the Western consumers, unfortunately Chinese buy ipod because they want to chase whatever Americans are upto, not so much like a personal liking or they think it's really great, they can give up the tea for cocktail and vodaka. just some additional comment on this cultural aspect, hehe good thing for America's sell, kind of sad for China's social value.....guess i had too much of these kind of east west encounter discussion in uni lately, no intention on any racist comment