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When Will Sony Release Its 3rd Gen Products?

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ROMBUSTERS

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Yes they do have certain dates.

Lemme start with the old, Japanese schedule: usually August/September is big for portable audio products, most MD announcements have been in these months. Products announced for Japan at this time are then announced for Europe and the US at year-end or next January to coincide with the CES.

Then products of less importance (eg. niche models, cute models) are reserved for February/March in Japan.

Recently though, Sony has been all over the map. If you're used to their old schedule you may think they've gone mad! The HD5/E500 was April, the Vaio Pocket was May and the HD1 was either June or July. The E100 players had mockups shown at CES but wasn't released for another 3-4 months. Looks like Sony's been furiously developing things and releasing as they go along - kinda like all the Korean makes smile.gif

A lot of Japanese bloggers, etc, mention the year-end and mid-year bonuses that salarymen receive, and how companies time their new products to take advantage of these, usually expensive products like TV, DVR, computers, but I think Sony would have something up its sleeve for release in this second half of 2005.

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I'd expect an announcement in either December or January (more likely), with a release date of the first units from March 2006 in Japan. Remember, this was the schedule with the 1G units, before Sony had problems that forced these dates back. However, the 2G units stuck to that plan, and made it to market from March.

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