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SI: Photokina 2010: Is This The Sony A77 DSLR?

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Christopher

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Photokina is the world’s biggest trade fair for the photographic and imaging industries. It is held in September every two years at the Cologne Trade Fair in Germany.

Sony got everyone buzzing with the preview of a new DSLR they are going to release soon, and according to the rumor mill this looks to be the A77. It will have translucent mirror technology like the A55/A33, and will also feature AVCHD movie recording. We found this exclusive high resolution picture of the A77 with vertical grip in Sony Japan’s press image repository.

Imaging-resource, who attended the event, gave a very good summary of the upcoming A77: “Sony announced that what looks will be the A700 replacement will be based on their translucent-mirror technology, as seen in the A33/55. Sony didn’t give many details, but they did say that it’ll have a new sensor capable of full-resolution HD recording, and will be “much more powerful” than the A55.”

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