ShriDurga Posted November 8, 2012 Report Share Posted November 8, 2012 A common mistake, Mauboussin points out, is evaluating the wisdom of a strategy by the outcome generated, since due to the powerful effect of luck, bad strategy can still lead to good outcomes, and good strategy can result in bad outcomes. Mauboussin highlights the example of the Sony Mini-Disc – a product associated with a fantastic strategy, yet according to consultant Michael Raynor (author of “The Strategy Paradox), was brought down by bad luck. Raynor says, “Not only did everything that could go wrong for Sony actually go wrong, everything that went wrong had to go wrong in order to sink what was in fact a brilliantly conceived and executed strategy. In my view, it is a miracle that the MiniDisc did not succeed.” http://www.forbes.com/sites/davidshaywitz/2012/11/04/good-luck-why-the-years-best-business-book-says-youll-probably-need-it/ Quote Link to comment Share on other sites More sharing options...
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