Great to see the result, it is certainly different from the 05 CE-P thingy. The Sony price in China has always been high and expensive, it will continue in the future, they have no intention to lower it. Take those US fastfood companies, Chinese people wait in line for 30 mins, a hour or even come back at 2 hours later just to try it, i have seen it myself. To have a cup of coffee, u need to wait in line for freaky long time, it's more expensive than good quality tea, but hey that's ok, US starbucks has already opened 200 coffee shops in China. It doesn't matter what people say about MACs and KFC health issue, Chinese consumers will go for it like crazy, they think expensive=best, foreign brands=cooler and better. There are plenty of people who can afford it and low income people strive to earn more money, therefore the market for the high premium product in China is also very intense, Korean brands such as LG and Samsung and Japan Panasonic, they have also tried to establish a secure base in China like what Sony has done. Not to mention you have got different brands from North America and Europe coming strongly too. One interesting thing about ipod+itunes, Chinese people don't like to pay money to download, they like illegal download, their local music artists are forced to find other ways to survive, why pay money for a song when u can download them for free, they don't even buy real version cd, as long as u don't force them to pay for the song, then they will get to know ur product and company, so they will have a second thought about itunes. China is a different place for many companies, they usual modify strategies to suit the operation in China, then they can count the profit.