I will dive right in with my first post. All info below is but my humble opinion.... I work for a white goods company that shall remain nameless and i have quite an insight into the way retailers work in OZ. Myer/Megamart are a tiny player when it comes to elctronics/whitegoods they sell next to nothing considering the amount of stores they have. The reason they are reluctant to go lower than RRP is that they do not sell enuf to get good prices from the suppliers. Majority of their customers are also not the type who bargain for prices. Hardly Normal are in the middle i believe they are both overpriced and do not sell as much product as the big 4. Harvey Norman i once considered to sell good product but within the last couple of years has stooped to selling a lot of CRAP no name stuff. From what i have heard HN use a lot of strong arm tactics to limit what their competitors can sell. The big players in australia are Betta, Retravision, Bing Lee and Good Guys. Retravision has unbeleivable buying power and has so many stores/partners it is mind boggling, What their relationship is like with Sony i do not know. Good Guys like to purchase in bulk and can tyhen offer that model at much cheaper than any other store, they measure success on sell through more than profit margin. Most Manufacturers offer stores bulk purchase discounts , these products are usually obsolete models, too many made/imported or specially produced "LOW END MODELS". As MD is never gonna be a VOLUME seller the only time any serious discounts would be offered is wen a model is obsolete and by this time nobody will buy it anyway, I think the PACK INS that Sony OZ offer are a great idea to try and offset this fact.