Before PSP was released, I was wishing that SONY would use Hi-MD as PSP media format ..... But with the release of UMD format, I'm totally disappointed. I agree that this format was doomed, although it will still alive as the game media, but it will never be UNIVERSAL. If SONY used 1GB Hi-MD, that should be good enough for most games. With the advanced H.264 video codec and ATRAC3 audio codec, 1GB is capable to store up to 4 hours of high quality 480x272 resolution video. (keep in mind that UMD Movie is stored in 720x480 standard DVD resolution, sony want to fight with DVD on big screen??). Both MD and ATRAC would have a brighter future considering 10Millions of PSP hardware sold (if that's the case, we will see a lot of friends playing PSP to borrow recorded MD from us ). The most important thing is, we can write or audios and videos!! Then read only Hi-MD movies and CD quality Audio discs would have stood a much better chance compared with UMD. The only thing sony is worring about is: illegal copy. come on, isn't it easer to download and copy audio/video even games to Memory Stick? PSP is great, and MD is great. SONY screwed them all.