I have the NW-A808 and, as much as I would never want to swap it for another MP3 player, I'm starting to feel that 8GB is nowhere near enough memory for the amount of music that I'd like to carry around with me. However, I'd rather have a flash-based player rather than one with a hard drive - it keeps the size and weight down, while keeping the battery life up. Now, I've seen the new 16GB player that Sony are releasing in Japan and, since I don't particularly like its styling, it makes me want a 16GB version of my NW-A808. An NW-A809, if you will. I'm also aware that Creative will be releasing a 32GB version of their flash-based Zen which would be ideal for someone like me who wants their whole music/video collection with them all at once. But the trouble is that I REALLY like my Sony player, specifically its ATRAC capabilities. So, the question is: if Sony (or a third party) did a hardware-upgrade service, where you could have your flash player's memory doubled or quarupled, would you be willing to pay for it? And how much?