Christopher Posted December 31, 2005 Report Share Posted December 31, 2005 From PRNewsWire: NEW YORK, Dec. 22 /PRNewswire/ -- Sony Corporation of America announcedtoday that Tim Schaaff has been appointed to the newly-created position ofSenior Vice President of Software Development, effective immediately. Mr.Schaaff reports to Keiji Kimura, EVP and Officer in Charge of TechnologyStrategy of Sony Corporation. Mr. Schaaff joins Sony from Apple Computer, where he held variouspositions including VP of Interactive Media. His many contributions at Appleincluded managing the development and maintenance of Apple's QuickTimeplatform. Prior to working at Apple, Mr. Schaaff worked on the development ofthe Synclavier music synthesizer at New England Digital. "Software is obviously a critical element in creating champion Sonyproducts, and in increasing the value of Sony devices and services by ensuringinteroperability," said Sir Howard Stringer, Chairman and CEO of SonyCorporation. "Tim's expertise is a vital addition to the Sony team, and hewill be responsible for developing and deploying a unified, intuitive Sony'look and feel' to user interfaces and functionality across our entire productline." "This is a very exciting time to work for Sony," said Mr. Schaaff. "Underthe new management's initiative Sony is transforming itself by strengtheninghorizontal coordination and collaboration, including software development. Ilook forward to making contributions to increase the value of Sony'sproducts." "Having a consistent and scaleable software platform for our devices andservices is important in today's world," said Mr. Kimura. "Tim's goal is tounify previously dispersed functions into a single organization that providesimportant platform support for all of Sony." Mr. Schaaff will be based in San Jose and will have global responsibilityfor a newly created team that will include technologists and business plannerswho will work with Sony's business units, design centers, product planning andengineering, as well as corporate centers for standards, intellectual property,licensing and business development. Quote Link to comment Share on other sites More sharing options...
Guest Stuge Posted December 31, 2005 Report Share Posted December 31, 2005 Really a Good move by Sony . "Glimpse of Hope in total Darkness" Quote Link to comment Share on other sites More sharing options...
neo-cortex Posted December 31, 2005 Report Share Posted December 31, 2005 Could this mean that they're going to try and make better software for sony devices? Quote Link to comment Share on other sites More sharing options...
Guest Stuge Posted December 31, 2005 Report Share Posted December 31, 2005 Could this mean that they're going to try and make better software for sony devices?←Definately!That is the reason they choose a man who worked in Software company.So that he can help them to make their software better Quote Link to comment Share on other sites More sharing options...
Zizone_ Posted December 31, 2005 Report Share Posted December 31, 2005 (edited) Sony's hardwares were almost always on the top of my list. If there was a drawback, it was its software. From reading this news, it seems not only will Sony excel in hardware but software as well. This is very good move by Sony and I hope to see brighter future for Sony.It also shows that Sony is closely paying attention to consumers' complains and trying to improve. Edited December 31, 2005 by Zizone Quote Link to comment Share on other sites More sharing options...
maxthrusters Posted January 1, 2006 Report Share Posted January 1, 2006 "...as well as corporate centers for standards, intellectual property,licensing and business development."Keep the entertainment unit lawyers out of the software design process would be my advice to Sony. Previous products have been botched due (in my opinion) to lawyer interference.MiniDisc, Memory Stick Pro, and Clié. I'm so tired of seeing statements like "Does not support MagicGate" on products marked "MagicGate"...of Net MD not supporting SP (stereo) or uploads...granted it's gotten better over the years but then it shouldn't have been like this in the first place.Anyway it's all been said before so I will shut up now. Quote Link to comment Share on other sites More sharing options...
EZero Posted January 1, 2006 Report Share Posted January 1, 2006 So we won't be seeing the fruits of this announcement for years to come. Quote Link to comment Share on other sites More sharing options...
Christopher Posted January 1, 2006 Author Report Share Posted January 1, 2006 Well, it depends. Sony is really adament about making Connect Player a force to be reckoned with in 2006. Obviously, as this bloke is from Apple, he will be allowed into light duties until he proves himself accordingly. I have no doubt that his contributions will change Sony's software forever, though -- hopefully for the best. Quote Link to comment Share on other sites More sharing options...
EZero Posted January 1, 2006 Report Share Posted January 1, 2006 That's good to know. Quote Link to comment Share on other sites More sharing options...
sh33p Posted January 1, 2006 Report Share Posted January 1, 2006 One wonders why he would jump ship in the first place... Big $$$ from Sony, or something else? Quote Link to comment Share on other sites More sharing options...
sxc_ Posted January 2, 2006 Report Share Posted January 2, 2006 Sony should just let others develop the software for them and make their devices compatible with Windows Media Player. They want a differentiated experience for their users, but they have had more than 5 years trying to do this and they still can't get it right. Save the money and let software experts make software and plough the money into better hardware. Quote Link to comment Share on other sites More sharing options...
sh33p Posted January 2, 2006 Report Share Posted January 2, 2006 yeah i'd love to be able to use wmp ...but i mean CONNECT already licenses various technologies from Windows Media... how are they still getting it wrong. Quote Link to comment Share on other sites More sharing options...
tekdroid Posted January 2, 2006 Report Share Posted January 2, 2006 Mr. Schaaff joins Sony from Apple Computer...iSonicStage should be a hit! Quote Link to comment Share on other sites More sharing options...
Bijl Posted January 3, 2006 Report Share Posted January 3, 2006 Sounds like a dutch or maybe german name.. Quote Link to comment Share on other sites More sharing options...
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